‘The ultimate goal is to enable people to improve their lives, making them more enjoyable and comfortable.’
Simone van den Broek is a researcher within the Situated Art and Design research group, and a tutor for the Communication & Multimedia Design programme at Avans University of Applied Sciences in Den Bosch.
Simone van den Broek completed an MA in Industrial Design at Eindhoven University of Technology, and a BA in Communication & Multimedia Design at Avans University of Applied Sciences. The combination of these two design disciplines ensures that she designs comprehensive and compelling concepts. She combines a scientific basis with a practical approach, shaping concepts from start to finish with the aim of activating certain behaviour.
Simone is a specialist in Design Research and Behavioural Change Design. Her passion is design that makes people think and encourages them to take action. Using design, she informs, amuses and activates her audience. The ultimate goal is to enable people to improve their lives, making them more enjoyable and comfortable
Why do humans live with living things?
This research project looks at the current existing research on why humans live with living things. For example, why do we live with animals and plants?
Research Group: Situated Art and Design
Living in cities developed around data and acting within the inscrutable structure of our techno-society demands art and design that can help understand how we relate to these rapidly changing surroundings and to reflect on that relationship. The research group Situated Art and Design responds to this exigency by fostering a situated turn in art and design through a diverse portfolio of interdisciplinary research projects in partnership with academic and cultural partners, as well as with government and industry.Read more
‘The dynamic relationship between humans and living artefacts will continue to evolve reciprocally with mutual care.’
‘People are the product of their relationships with their environment. It’s important to understand how technological developments influence these relationships.’
‘Almost everything I design is based on giving form to the invisible.’
‘‘Understanding how creativity and imagination emerge from interactions with our environment will lead to improved innovation processes, tools and technologies.’’
‘Through an interplay of design and research, the apt questions and necessary tools can be discovered and applied to each research project.’
‘The essence of the situated, cinematic experience of dance lies in the mental interaction where the public becomes co-author.’
‘Could experimental sensory translation of art works improve their accessibility for sensory diverse exhibition audiences?’
‘I’m interested in how we can implement situated learning within design education.’
‘How can the notion of the ‘script’ be used in a situated design practice? ’
‘Attention during interaction is personal, not a given fact.’
‘Investigating the potential of sensory augmentation to bridge the sensory gap between deaf and hearing.’
‘Getting comfortable with ambiguity enables designers to absorb feedback and use it to make better design choices.’
‘I look at the ways in which citizens can play an active role in shaping their cities, and how new media and technology can contribute to this.’
‘For me, the iterative design-research process is an exciting journey towards designs that can transform human consciousness.’