‘The ultimate goal is to provide people with the information, skills and tools that enable them to improve the quality of their daily lives.’
Simone van den Broek is a researcher within the Situated Art, Design and Technology research group, and a tutor for the Communication & Multimedia Design programme at Avans University of Applied Sciences in Den Bosch.
Simone van den Broek completed an MA in Industrial Design at Eindhoven University of Technology, and a BA in Communication & Multimedia Design at Avans University of Applied Sciences. The combination of these two design disciplines ensures that she designs comprehensive and compelling concepts. She combines a scientific basis with a practical approach, shaping concepts from start to finish with the aim of activating certain behaviour.
Simone is a specialist in Design Research and Behavioural Change Design. Her passion is design that makes people think and encourages them to take action. Using design, she informs, amuses and activates her audience. The ultimate goal is to provide people with the information, skills and tools that enable them to improve the quality of their daily lives.
Robotic AI Interfaces for Creativity
Living Gold (2023 – 2024)
Our research project Living Gold explored the application of mycelium material in goldsmithing, igniting inspiration and promoting new possibilities for bio-based design. Mycelium, nature’s hidden architect, holds immense potential for creativity and environmental consciousness. By tapping into this abundant resource, we aimed to reshape the boundaries of jewellery creation.
Publications
Van den Broek, S. (2024, October) Levend Goud, A duo exhibition between Do Collection and Simone van den Broek. Mycelium jewellery exhibition, Dutch Design Week
van den Broek, S., Sankaran, S., de Wit, J., & de Rooij, A. (2024). Exploring the Supportive Role of Artificial Intelligence in Participatory Design: A Systematic Review. In Proceedings of the Participatory Design Conference 2024: Exploratory Papers and Workshops-Volume 2 (pp. 37-44). https://doi.org/10.1145/3661455.3669868
van den Broek, S., Rovers, I., and Calcan, F. (2024) Material experience and user acceptance of mycelium bio-composite insulation in the construction industry through interdisciplinary co-design, in Gray, C., Hekkert, P., Forlano, L., Ciuccarelli, P. (eds.), DRS2024: Boston, 23–28 June, Boston, USA. https://doi.org/10.21606/drs.2024.525
Van den Broek, S. (2024, May) Ondergrondse symfonie, Mycelium. Mycelium necklace for the Silver Challenge, Nationale Zilverdag
Nelisse-Rovers, I.C.A., Peuling, S., Roccio, S., Buscone, S., John, N., Pelkmans, J. & van den Broek, S. (2024, June) Mythic: Insulating with Mycelium Biocomposites. Whitepaper, MNEXT, Avans University of Applied Sciences.
de Rooij, A., van den Broek, S., Bouw, M., & de Wit, J. (2023). Co-Designing with a Social Robot Facilitator: Effects of Robot Mood Expression on Human Group Dynamics. In Proceedings of the 11th International Conference on Human-Agent Interaction (pp. 22-29). https://doi.org/10.1145/3623809.3623820
van den Broek, S., de Rooij, A., & van Dartel, M. (accepted), Living with Living Artefacts: Six Concepts for Designing User Acceptance of Living Artefacts, In Proceedings of the 2022 Conference of the Design Research Society (DRS 2022).
Research Group: Situated Art, Design and Technology
Living in cities developed around data and acting within the inscrutable structure of our techno-society demands art and design that can help understand how we relate to these rapidly changing surroundings and to reflect on that relationship. The research group Situated Art, Design and Technology responds to this exigency by fostering a situated turn in art and design through a diverse portfolio of interdisciplinary research projects in partnership with academic and cultural partners, as well as with government and industry.
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