‘The ultimate goal is to enable people to improve their lives, making them more enjoyable and comfortable.’
Simone van den Broek is a researcher within the Biobased Art and Design research group, and a tutor for the Communication & Multimedia Design programme at Avans University of Applied Sciences in Den Bosch.
Simone van den Broek completed an MA in Industrial Design at Eindhoven University of Technology, and a BA in Communication & Multimedia Design at Avans University of Applied Sciences. The combination of these two design disciplines ensures that she designs comprehensive and compelling concepts. She combines a scientific basis with a practical approach, shaping concepts from start to finish with the aim of activating certain behaviour.
Simone is a specialist in Design Research and Behavioural Change Design. Her passion is design that makes people think and encourages them to take action. Using design, she informs, amuses and activates her audience. The ultimate goal is to enable people to improve their lives, making them more enjoyable and comfortable
Why do humans live with living things?
This research project looks at the current existing research on why humans live with living things. For example, why do we live with animals and plants?
Research Group: Biobased Art and Design
The research group Biobased Art and Design capitalises on the role of artistic practice in unlocking the unique potentials of living organisms for everyday materials and communicating these to a broader public. In doing so, the group aims to instigate and accelerate our widespread understanding, further development and usage of such materials. The group’s research approach encourages tangible interactions with the living organisms, such as algae, fungi, plants and bacteria, to explore and understand their unique qualities and constraints through diverse technical and creative methods taking artists, designers and scientists as equal and active partners in the material creation.Read more
‘The dynamic relationship between humans and living artefacts will continue to evolve reciprocally with mutual care.’
‘In my work the concept of time is a recurring theme.’
‘It is through the “not-knowing” that a stimulating and caring environment can be created to confidently share vulnerability.’
‘Bacteria, Fungi, Humans, all part of the same experiment.’
‘The pleasure of working in the [MI] lab is that microbiological research is carried out from two different approaches.’
‘I’m interested in how we can implement situated learning within design education.’
‘I’m interested in harnessing the ingenuity of biological organisms to solve today and tomorrow's problems. ’
‘Exploring and integrating novel perspectives to our everyday through the eyes of fungi.’
‘I am eager to explore how unique qualities of ‘living materials’ can transform the way we think, feel and act.’
‘Nature is a perfect example of an iterative design process. It is inspiring and full of exciting solutions.’