‘The ultimate goal is to enable people to improve their lives, making them more enjoyable and comfortable.’
Simone van den Broek is a researcher within the Situated Art and Design research group, and a tutor for the Communication & Multimedia Design programme at Avans University of Applied Sciences in Den Bosch.
Simone van den Broek completed an MA in Industrial Design at Eindhoven University of Technology, and a BA in Communication & Multimedia Design at Avans University of Applied Sciences. The combination of these two design disciplines ensures that she designs comprehensive and compelling concepts. She combines a scientific basis with a practical approach, shaping concepts from start to finish with the aim of activating certain behaviour.
Simone is a specialist in Design Research and Behavioural Change Design. Her passion is design that makes people think and encourages them to take action. Using design, she informs, amuses and activates her audience. The ultimate goal is to enable people to improve their lives, making them more enjoyable and comfortable
Why do humans live with living things?
This research project looks at the current existing research on why humans live with living things. For example, why do we live with animals and plants?
Publications
van den Broek, S., de Rooij, A., & van Dartel, M. (accepted), Living with Living Artefacts: Six Concepts for Designing User Acceptance of Living Artefacts, In Proceedings of the 2022 Conference of the Design Research Society (DRS 2022).
Research Group: Situated Art and Design
Living in cities developed around data and acting within the inscrutable structure of our techno-society demands art and design that can help understand how we relate to these rapidly changing surroundings and to reflect on that relationship. The research group Situated Art and Design responds to this exigency by fostering a situated turn in art and design through a diverse portfolio of interdisciplinary research projects in partnership with academic and cultural partners, as well as with government and industry.
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