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Alwin de Rooij

Research Group: Situated Art and Design

‘‘Understanding how creativity and imagination emerge from interactions with our environment will lead to improved innovation processes, tools and technologies.’’

Alwin de Rooij is Associate Professor in Situated Art and Design at the Avans Centre of Applied Research for Art, Design and Technology (Caradt), and Assistant Professor in Creativity Research in the department of Communication and Cognition, Tilburg University.

Alwin’s research explores how creativity and imagination work and can be enhanced, using a methodology which combines (neuro)psychology with human-computer interactions and artistic practice. Emerging technologies such artificial intelligence, social robots, and sensory augmentation play a central role. A key ambition is to understand how creativity and imagination emerge from interactions between our inner, material, and social environments. The aim is to develop better innovation processes, tools and technologies to support creatives professional practice.

Alwin holds a PhD in Creativity Science from the Centre for Creativity in Professional Practice, City University of London; an MSc in Media Technology from the Leiden Institute for Advanced Computer Science at Leiden University; and a BFA in Autonomous Art from the Interfaculty ArtScience at the Royal Academy of Art. Alwin’s work has been featured or published in leading journals and conferences on the subject of psychology, human-computer interaction, and media art. He has received several honorary awards for research excellence from the academic community (TEI’15, TEI’18, ECCE’21), and is involved organizing the ACM Creativity & Cognition conference series.

At Caradt, Alwin works with the Situated Art and Design research group to collaboratively develop its research in creative processes, tools and technologies, and to foster new collaborations between the research group, other universities, and professional practice.

Research Group: Situated Art and Design

Living in cities developed around data and acting within the inscrutable structure of our techno-society demands art and design that can help understand how we relate to these rapidly changing surroundings and to reflect on that relationship. The research group Situated Art and Design responds to this exigency by fostering a situated turn in art and design through a diverse portfolio of interdisciplinary research projects in partnership with academic and cultural partners, as well as with government and industry.

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