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Alwin de Rooij

Research Group: Situated Art and Design

‘‘Understanding how creativity and imagination emerge from interactions with our environment will lead to improved innovation processes, tools and technologies.’’

Alwin de Rooij is Associate Professor in Situated Art and Design at the Avans Centre of Applied Research for Art, Design and Technology (Caradt), and Assistant Professor in Creativity Research in the department of Communication and Cognition, Tilburg University.

Alwin’s research explores how creativity and imagination work and can be enhanced, using a methodology which combines (neuro)psychology with human-computer interactions and artistic practice. Emerging technologies such artificial intelligence, social robots, and sensory augmentation play a central role. A key ambition is to understand how creativity and imagination emerge from interactions between our inner, material, and social environments. The aim is to develop better innovation processes, tools and technologies to support creatives professional practice.

Alwin holds a PhD in Creativity Science from the Centre for Creativity in Professional Practice, City University of London; an MSc in Media Technology from the Leiden Institute for Advanced Computer Science at Leiden University; and a BFA in Autonomous Art from the Interfaculty ArtScience at the Royal Academy of Art. Alwin’s work has been featured or published in leading journals and conferences on the subject of psychology, human-computer interaction, and media art. He has received several honorary awards for research excellence from the academic community (TEI’15, TEI’18, ECCE’21), and is involved organizing the ACM Creativity & Cognition conference series.

At Caradt, Alwin works with the Situated Art and Design research group to collaboratively develop its research in creative processes, tools and technologies, and to foster new collaborations between the research group, other universities, and professional practice.


Ashby, S., Hanna, J., De Rooij, A., Kasprzak, M., Hoekstra, J., & Bos, S. (2023, June). Articulating (Uncertain) AI Futures of Artistic Practice: A Speculative Design and Manifesto Sprint Approach.arrow In Proceedings of the 15th Conference on Creativity and Cognition (pp. 312-318).

de Rooij, A., Hanna, J., Ashby, S., & Kasprzak, M. (2023). Helaas Pindakaas: ChatGPT schrijft je e-mails, maar het is geen Ron Blauw.arrow Tekst [blad], 2023(2), 6-9.

de Rooij, A. (2023). Inner Speaking and Uncertainty during Idea Generation.arrow The Journal of Creative Behavior, 57(3), 331-465.

de Rooij, A. (2023). Internal Dialogue, Creative Potential, and Creative Achievement.arrow Imagination, Cognition and Personality, 43(2), 105-128.

de Rooij, A., & de Wit, J. (2023). Co-Creation with Social Robots. In CLE Digital Creativityarrow (pp. 12-13).

Witter, M., de Rooij, A., van Dartel, M. & Krahmer, E. (nov. 2022) Bridging a sensory gap between deaf and hearing people–A plea for a situated design approach to sensory augmentationarrow, PERSPECTIVE article, in Frontiers in Computer Science.

Wieland, B., de Wit, J., & de Rooij, A. (submitted) Collaborative Brainstorming with a Chatbot: A Good Idea Due to Reduced Evaluation Apprehension?

van den Broek, S., de Rooij, A., & van Dartel, M. (accepted), Living with Living Artefacts: Six Concepts for Designing User Acceptance of Living Artefacts, In Proceedings of the 2022 Conference of the Design Research Society (DRS 2022).

de Rooij, A., van den Broek, S., Bouw, M., & de Wit, J. (2023). Co-Designing with a Social Robot Facilitator: Effects of Robot Mood Expression on Human Group Dynamics. In Proceedings of the 11th International Conference on Human-Agent Interaction (pp. 22-29).

Bogdescu, O., Biskjaer, M., & de Rooij, A. (accepted), Implementation Intention as a Debiasing Intervention for a Bias Blind Spot among UX Practitioners,arrow In Proceedings of the 2022 Conference of the Design Research Society (DRS 2022).

Gozzo, M., Koelink Wolderdorp, M., & de Rooij, A. (2021) Creative Collaboration with the “Brain” of a Search Engine: Effects on Cognitive Stimulation and Evaluation Apprehension,arrow in ArtsIT, Interactivity and Game Creation, Creative Heritage. New Perspectives from Media Arts and Artificial Intelligence. 10th EAI International Conference, ArtsIT 2021, Virtual Event, December 2-3, 2021, Proceedings (pp.209-223)

de Rooij, A., Wijers, I., & Marinussen, M. (2021) Emergence of Metacognitive Knowledge via Audible Pupil Sizearrow, In Proceedings of the 32nd Annual Conference of the European Association of Cognitive Ergonomics (ECCE2021), article 18. (Best paper award)

Van Dartel, M., & de Rooij, A. (2019). The Innovation Potential of Sensory Augmentation for Public Space. In: Park, J., Nam, J. & Park, J.W. Proceedings of the 25th International Symposium on Electronic Art.arrow Gwangju, Korea, Republic of. Pp.79-84.

Ruhl, A., de Rooij, A., van Dartel, M. (2018) The Artistic Potential of Tactile Vision Interfaces: A First Look. In Proceedings of the ACM Twelfth International Conference on Tangible, Embedded, and Embodied Interaction TEI’18. ACM, New York, NY, USA, 73-79. DOI: (Best Work in Progress)

Van Dartel, M. & de Rooij, A. (2018) Sensory Augmentation for Public Space. In: Nigten A. (2018) Proceedings of Balance Unbalance 2018: New Value Systems – Sustainability and Social Impact as Drivers for Value Creation, 41-42. Van Dartel, M. & de Rooij, A. (submitted) Sensory Augmentation for Public Space

Ruhl, A., de Rooij, A., van Dartel, M. (2017), The Artistic Potential of Tactile Vision Interfaces: A First Lookarrow, In Proceedings of the ACM Twelfth International Conference on Tangible, Embedded, and Embodied Interaction TEI’18.

de Rooij, A., van Dartel, M., Ruhl, A., Schraffenberger, H., van Melick, B., Bontje, M., Daams, M., and Witter, M. (2017), Sensory Augmentation Interfaces: A Dialogue between the Arts and Sciences, arrowIn A. Brooks, Brooks, E. & Vidakis, N. (Eds.) Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering (LNICST): Interactivity, Game Creation, Design, Learning, and Innovation. Springer: Berlin.

Research Group: Situated Art and Design

Living in cities developed around data and acting within the inscrutable structure of our techno-society demands art and design that can help understand how we relate to these rapidly changing surroundings and to reflect on that relationship. The research group Situated Art and Design responds to this exigency by fostering a situated turn in art and design through a diverse portfolio of interdisciplinary research projects in partnership with academic and cultural partners, as well as with government and industry.

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‘People are the product of their relationships with their environment. It’s important to understand how technological developments influence these relationships.’

Michel van Dartel arrow

‘My practice is situated in between different actors, in this shape-shifting middle many things can happen.’

Tara Karpinski arrow

‘Imagination is the key to a strong inclusive society. Artistic work and situated design can contribute to a better understanding of the other.’

Jenny van den Broeke arrow

‘Investigating the potential of sensory augmentation to bridge the sensory gap between deaf and hearing.’

Michel Witter arrow

‘Through an interplay of design and research, the apt questions and necessary tools can be discovered and applied to each research project.’

Antal Ruhl arrow

‘Could experimental sensory translation of art works improve their accessibility for sensory diverse exhibition audiences?’

Eva Fotiadi arrow

‘I’m interested in how we can implement situated learning within design education.’

Sarah Lugthart arrow

‘How can the notion of the ‘script’ be used in a situated design practice? ’

Ollie Palmer arrow

‘The ultimate goal is to provide people with the information, skills and tools that enable them to improve the quality of their daily lives.’

Simone van den Broek arrow

‘For me, the iterative design-research process is an exciting journey towards designs that can transform human consciousness.’

Danielle Roberts arrow

‘The essence of the situated, cinematic experience of dance lies in the mental interaction where the public becomes co-author.’

Noud Heerkens arrow

‘Getting comfortable with ambiguity enables designers to absorb feedback and use it to make better design choices.’

Gabri Heinrichs arrow

‘I look at the ways in which citizens can play an active role in shaping their cities, and how new media and technology can contribute to this.’

Barbara Asselbergs arrow

‘Attention during interaction is personal, not a given fact.’

Misha Croes arrow

All people arrow

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