We are delighted to announce that the article “Culture as an objective for and a means of achieving a Wellbeing Economy“, written by Avans University of Applied Sciences Professors, Sebastian Olma and Kaj Morel, in close collaboration with esteemed colleagues from the US, Australia and Scotland, is now published in the Springer journal Humanities and Social Sciences Communications.
The article aims to redefine the role of culture in the quest for a Wellbeing Economy, highlighting its vital but often overlooked significance. We discuss how culture has been commodified by neoliberal economics, emphasizing its potential for economic growth at the expense of social cohesion. The article also demonstrates why cultural development is essential for positive social change, fostering conversations, shared understandings, and communal spaces. In its conclusion, the authors argue that to address current crises and build a flourishing future, advocates of Wellbeing Economy and related models should prioritize cultural development as a non-commodified social asset if we are to adequately respond to current crises and navigate to a flourishing and habitable future for ourselves and our descendants.
Read the full article here
This article is the outcome of the prolific collaboration between the Centre of Applied Research for Art, Design and Technology | Caradt and the Centre of Expertise Brede Welvaart en Nieuw Ondernemerschap | BWNO and is related to the international symposium Wellbeing Economy meets Critical Imagination that took place in September 2022.