Caradt researcher Eke Rebergen speaks at the SIA Conference, ‘Breaking Boundaries with Practice-Oriented Research’, on November 25th in Hilversum.
Researchers view the world as it is. Designers want to change the world. Applied Design Research is a form of practice-oriented research which integrates both approaches in order to gain new knowledge and to develop practical solutions. The national platform NADR (Network Applied Design Research) brings together lecturers and researchers who practice Applied Design Research in diverse fields, ranging from healthcare to retail to the food industry. The experiences of these researchers are recorded in a new book which is presented in this working session at the SIA conference. It is not a recipe book, but it offers glimpses behind the scenes of 22 professorships. This provides a rich picture of what Applied Design Research is, how to apply it, and what to expect from it.
More information on the publication Beelden van Applied Science Research
For more information about the presentation please visit SIA Conference 2021
‘This is about the importance (or more accurately, the necessity) of raising and addressing problems in design research. That’s why the chapter we contributed to this book is called ‘Looking for trouble’. If design research focuses with this principle, it will result in design projects and outcomes which are completely different from those we currently see in the creative industry. I used the following quote from our chapter in my presentation: “In this type of project, the focus is not on an effective solution or lucrative improvement, but on challenging structural problems and undesirable developments”. I briefly showed how we are experimenting with this shift of focus with second-year Avans CMD students. I also touched on how the design field is already paying attention to this field of design research. To do so, the designer must consciously choose a position, rather than producing an ultimately non-binding design from a supposedly neutral position, situated at a comfortable distance from the problem.’
‘Disrupting our contemporary society can be a serious design goal.’
Eke Rebergen is a researcher within the Cultural and Creative Industries research group and a tutor at the Communication & Multimedia Design programme at Avans University of Applied Sciences in Den Bosch.
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